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LOOKING BACK -- THE FIRST BOOK

Two years ago we wrote Do Hard Things. It was a hardcover, non-fiction book for teens -- a genre about as popular as foreign language algebra textbooks. Conventional wisdom would have said we'd be lucky if a few teens bothered to pick it up -- let alone read it.

But Do Hard Things was our hearts' cry. It was our humble attempt to put into words the message of a powerful work God is doing in the hearts of young people around the world. Our hope was that God would use it as a tool to remind a generation of timeless truth about the teen years -- and life. In God's goodness, He has.

In two years, thousands and thousands of teens have read Do Hard Things. Far more importantly, many of them have put its message into practice -- rebelling against low expectations and doing hard things to impact the world around them.

Since Do Hard Things was released, rebelutionaries have launched business start-ups, founded ministry organizations, won prestigious film festivals, broken world records, and raised hundreds of thousands of dollars to fight slavery, bring humanitarian aid, and spread the gospel.

THE NEW BOOK -- START HERE

But teens have also had questions. Many don't know where to begin -- or which hard things God wants them to be doing. Some have ideas, but don't know how to get their project off the ground. Others have tried to do hard things, but are discouraged.

If Do Hard Things was the manifesto, our new book Start Here is the field guide. It's all about application. In it we answer dozens of the most common questions we've received from teens, as well as sharing over 100 examples of real-life rebelutionaries.

While both Do Hard Things and Start Here are standalone books, we think they work even better together. We couldn't be more excited for how Start Here will equip teens to put the message of the Rebelution into action.

THE ROLE YOU PLAY

The Rebelution is an unlikely movement. It isn't the result of carefully laid out plans -- it was just two ordinary teen guys with a blog and a desire to glorify God.

It's also never relied on slick marketing or targeted ad campaigns -- instead it has been driven by ordinary teens like you spreading the word in your circles of influence.

Do Hard Things -- and the Rebelution as a whole -- is a grassroots success story. For the message to continue to reach our generation, it will take that same motivation and determined action. That's why we're asking you to join us in an exciting effort.

Two years ago, rebelutionaries drove Do Hard Things to the Top 5 on the Amazon.com Bestseller List -- where it stayed for over 24 hours and shocked the publishing world.

Here's the question: Could we drive Start Here even higher? To the top spot? And what a platform to spread the message to a wider audience than ever before!

HOW DOES THIS WORK?

Every book on Amazon.com has what's called a "Sales Rank" which is updated hourly. For instance, at the time of this writing Start Here held the following ranks on Amazon.com:

  • #55,499 in Books
  • #41 in Youth Ministry
  • Unranked in Christianity
Because these rankings update every hour a book can drop quickly out of sight -- or come soaring to the front. The Book Bomb will coordinate hundreds (maybe thousands) of people ordering Start Here on the same day (February 23rd) and raising it to a place where tens of thousands of new people will see it.

HOW MUCH DOES IT COST?


Amazon has the lowest price we're currently aware of -- just $8.76 (almost 35% off) per book. If you order three or more copies (over $25) you get free shipping too -- and release-date delivery!

OUR COMMITMENT TO YOU

It would be easy (and understandable) for you to view this as very self-serving on our part. After all, we're the authors and we're asking you to buy copies of our book! That is not our intention. Our motivation for the book bomb is the same one that drove us to write the book: to spread a message and equip our generation.

We want our generation to break free from low expectations, do hard things, and change the world for Christ -- and we know that is your heart's cry as well. That's why we don't want our interest as authors to play any role in this effort. To ask you to join us in something like this requires that you be able to trust us. It has to be about the message, not the delivery boys. Because of that, we want to make the following commitment to each of you:

OUR COMMITMENT: Whatever number of books are purchased for the Amazon.com Book Bomb on February 23rd, we will set aside that same number of books to give away to anyone who cannot afford one. We will also make them available to other ministries and organizations for free distribution.
Finally, please do not feel obligated to participate. Do so only if you believe it is good and right, not because we asked you to or because someone else is doing it. It's all "soli Deo gloria!"

JOIN AND HELP SPREAD THE WORD

If you choose, you can join us in this effort by entering a valid email address and the number of books you plan on purchasing in the box at the top of the page. If you want extra copies to give away, go ahead and purchase them all at once on February 23rd.

Plus, any books purchased on February 23rd on Amazon.com should ship early and arrive at your house by March 16th (the release date).

However, the most important thing you can do is to help us spread the word. You can invite friends on Facebook (check out the official Facebook event page!), send emails, make calls, comment on websites, and post banners (below) on your own website or blog. Everything helps!

BOOK BOMB PRIZES AND RULES

On top of giving away free copies of Start Here for every copy ordered on February 23rd -- we will be giving away prizes to the top Book Bomb participants and promoters.

All orders of 5 or more copies will receive...

- One autographed copy of Start Here OR
- One "Do Hard Things" t-shirt.

All orders of 10 or more copies will receive...

- One autographed copy of Start Here AND
- One "Do Hard Things" t-shirt AND
- One ticket to a 2010 Rebelution Conference

The largest order placed on February 23rd will receive...

- One autographed copy of Start Here AND
- Two "Do Hard Things" t-shirts AND
- Three tickets to a 2010 Rebelution Conference AND
- We want to meet you backstage and say thanks!
We will also have corresponding prizes for our Top Three Promoters. These are people who have enthusiastically and creatively helped spread the word about the book bomb.

Important Rules: To be prize-eligible orders must be placed on February 23rd. Prize winners must be signed up with a valid email address and confirmed pledge through the Pledge Counter prior to Book Bomb (pledge and final order quantity need not match). All prize-eligible orders must be verified with an Amazon.com Order Confirmation email receipt. Group orders are eligible for prizes if placed through a single Amazon.com account (only one prize will be awarded). Multiple orders from a single Amazon.com account are eligible for prizes. Promoter winners will be chosen based on observation and email submissions to book [at] therebelution [dot] com.

GRASSROOTS IDEAS

The best efforts are most successful when people are creative and share ideas. We'll be sharing ideas here that other teens (and grown ups) have sent in about spreading the word and the movement:

  • Low Price: Amazon.com has the lowest price anywhere for Start Here.
  • Free Shipping: If you order three or more copies you get free shipping!
  • Graduation: Looking for a graduation gift for the teens in your life? Order Start Here!
  • Local Library: Order an extra copy to donate to your local library.
  • Church/Youth Groups: Bulk order. Almost 35 percent off and free shipping!
Got any other ideas? Share them with us at book [at] therebelution [dot] com

SAMPLE BLOG POSTS AND EMAIL BLASTS

One of the greatest ways to spread the word is through emails, Facebook, and blogs. Here is a sample email, post, note for you to use in spreading the word:

Hey Guys,

TheRebelution.com is hosting an Amazon.com Book Bomb for Alex and Brett's new book Start Here: Doing Hard Things Right Where You Are. On February 23rd we're going to try and push it to the top of Amazon -- and I need your help!

This book has a message that teens need to hear. The book bomb is a great chance to get a copy for yourself (plus a few to give away) at a great price -- and help get the book in front of thousands of new people -- all at the same time!

Also, for every copy of the book that people buy on Amazon.com on February 23rd, Alex and Brett will be giving away copies to teens and ministries who can't afford them.

If you want to help out, go to TheRebelution.com and sign up with the number of books you plan to order on February 23rd. Then help spread the word by sharing this email or spreading the word on Facebook. We don't have much time!

Your (Excited) Friend,
[Your Name Here]

P.S. One great idea some people have had is to see if you and some friends can order together. If you buy more than three, you get free shipping. You can also check and see if your church or youth group will buy some. Think outside the box!

THE AMAZON.COM BOOK BOMB
www.therebelution.com/books/starthere/book_bomb.php


WEB BANNERS AND WIDGETS
Copy and paste one of the banner codes below into your website or blog. We have less than two weeks to promote this -- but we can do this, if we work together.


Start Here - Amazon Book Bomb

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